Chevy Honors Martin Luther King..This Ad is quite good, might I see inspirational

Before the Martin Luther King Memorial is unveiled in Washington, D.C., Chevrolet has put together a four-city tour honoring Dr.King, making stops in Atlanta, Memphis, Chicago and lastly Washington, D.C. A very strategic move by Chevrolet to capture thee black market, this campaign can provide that emotional connection within the black community, which every company tries to, being that we have significant buying power. When I see good Ad I have to comment, and this a pretty well done Ad. Thank You Spike DB.

SO MLB employs Twitter Mania at Home Run Derby

One of the oldest sports in the world is trying a fresh new approach to the Home Run Derby this year, allowing fans and players to exchange tweets during the Derby, which should help keep fans engaged during this timeless tradition. Well I know they had to think of something, because the Home Run Derby has become stale throughout the years, much like the NBA Dunk Contest. I'm sure this will work wonders for advertisers perhaps fans will pay more attention this year. Below are the twitter handles for players that are participating:

The participants include: Jose Bautista (@JoeyBats19), Heath Bell (@HeathBell21), Gio Gonzalez (@GioGonzalez47), Joel Hanrahan (@hanrahan4457), Matt Kemp (@TheRealMattKemp), Howie Kendrick (@HKendrick47), David Ortiz (@davidortiz), Hunter Pence (@HunterPence9), Brandon Phillips (@DatDudeBP), Gaby Sanchez (@GabySanchez15), Justin Upton (@RealJustinUpton), Shane Victorino (@ShaneVictorino) and C.J. Wilson (@str8edgeracer). Other All-Stars will have the opportunity to share their personalized live commentary, photos and video through MLB and MLBPA social media accounts on Twitter (@MLB and @MLB_PLAYERS) and Facebook (Facebook.com/MLB and Facebook.com/MLBPlayersAssoc).

ONE OF MY EARLIER ADVERTISEMENTS FOR MY BLOG

Getting Dressed....AestheticallyInspired.blogspot.com from Corey Chalumeau on Vimeo.

I created this short video, while thinking how to get my blog more publicity, short and sweet...You still can understand the purpose of the advertisement, sorry if I lack creativity..

This was the Best Advertisement of 2010, What do you think?

I finally decided to look at the most talked about Advertisement of 2010, did it live to the hype? For me it sure did, the images, the storyline, thee emotion, and examples of how influential athletes can be in this day and time...Epic to say the least..Budget? Since it's Nike I doubt a budget matters..

So Banana Republic loves some "MAD MEN"?

Cracked open the New York Times business section, well look at this, MAD MEN at Gap Inc. I must say the Mad Men Series has a cult like following, one of the reasons I began watching the show, was due to the amount of press surrounding their wardrobe choices. The Mad Men style screams simplicity, but that subtleness works wonder, because now your personality gets to shine. Was it a good advertising/marketing move for Gap Inc? Of course BR is known as a affordable, yet stylish choice for business men.  Most importantly you get consumers in the store, and that's why we advertise.

Target Market: Viewers of the show, impressionable young shoppers, and customers who appreciate a well dressed man or woman.

Media Outlets: I must say they're attacking from all channels; print, online media, and direct mail. Even creating webisodes, to interact with users.

The brand most recently has been seeing a upside, in sales and revenue. The proper advertising strategies are in place to excite buyers. The bigger question will be can the brand deliver with great designs, that are inspired my MAD MEN, and not look costumey. Truly stylish individuals enjoy drawing inspiration for outfits from T.V. shows, movies, etc., but looking as if your wearing a costume not so much.

My Very First Advertisement

First Commercial from Corey Chalumeau on Vimeo.

I remember when I put together this NIKE commercial for Ad class back in Penn State, sparked my interest for Advertising...I was SOLD from that point. Shot at Penn State Hazleton..Memories

What Madison Avenue can LEARN From the NBA

from MultiCultClassics
Offensive Karma aside, the Dallas Mavericks beating the Miami Heat offered hard lessons for Madison Avenue.

Since the late 1980s at least, Madison Avenue has been a fan of growth through acquisition, despite convincing evidence that organic growth is a better game plan. Yet the advertising industry—particularly the major holding companies—continue the insane practice of buying and merging firms, thinking it will spark instant success. Agencies are even virtually hatched from scratch, with players hastily assembled and ordered to perform like a championship team.

Check out the Miami Heat, and view the franchise’s maneuvers in relation to Madison Avenue. First, the core squad was built quickly via free agency, an acquisition scheme with high expectations. But there really wasn’t a clear vision for making it all work. Individuals weren’t sure about their roles. How many newfangled agencies have launched with equally fuzzy blueprints that led to internal confusion and disorganization?

Additionally, the leadership (i.e., Head Coach Erik Spoelstra and his staff) did not have the experience necessary to make the enterprise succeed. Past achievements were irrelevant to the present-day needs. In short, management handed the reins to the wrong guys for the wrong reasons—and ultimately got the wrong results.

Finally, the Miami Heat introduced the new team as a dynasty before it had won a single game, mirroring Madison Avenue shops’ penchant for declaring themselves an “Agency of the Future” before any ads have been produced. The Miami Heat is the Draftfcb-Enfatico-Victor & Spoils of the NBA.

The Dallas Mavericks presented a sharp contrast, and Madison Avenue should take note of this franchise too. First, the core squad was started 12 years ago with the drafting of Dirk Nowitzki. While the process may have appeared long and arduous, management brought in the right pieces to supplement and support the foundation. It must also be recognized that Nowitzki was committed to enhancing and developing his own skills, as well as improving the team.

Expert leadership with a positive track record (i.e., Head Coach Rick Carlisle and his staff) delivered action steps and strategic focus. The team was charged with specific responsibilities and given proper guidance and resources to reach the goals. Every individual knew and understood his role. In short, management handed the reins to the right guys and let them do their thing. Why, the historically distracting owner, Mark Cuban, actually stepped out of the process for the sake of the team.

Finally, besides Jason Terry’s trophy tattoo, the Dallas Mavericks let the box scores do the talking. They didn’t crown themselves a “Team of the Future” before the season opener. Indeed, the squad embraced the fundamentals and wore their old-school ways as a badge of honor.

The good news for the Miami Heat is their destiny will probably be rosier than that of the self-proclaimed wunderkinds of Madison Avenue—primarily because they are not as inherently ignorant as the standard Mad Man. The team will learn from their mistakes and evolve. On the flip side, Madison Avenue will still stubbornly cling to outdated tactics and losing ideas.

Oh, and the Dallas Mavericks won with diversity, featuring players from a variety of countries, cultures, ages, religions and more.