Cracked open the New York Times business section, well look at this, MAD MEN at Gap Inc. I must say the Mad Men Series has a cult like following, one of the reasons I began watching the show, was due to the amount of press surrounding their wardrobe choices. The Mad Men style screams simplicity, but that subtleness works wonder, because now your personality gets to shine. Was it a good advertising/marketing move for Gap Inc? Of course BR is known as a affordable, yet stylish choice for business men. Most importantly you get consumers in the store, and that's why we advertise.
Target Market: Viewers of the show, impressionable young shoppers, and customers who appreciate a well dressed man or woman.
Media Outlets: I must say they're attacking from all channels; print, online media, and direct mail. Even creating webisodes, to interact with users.
The brand most recently has been seeing a upside, in sales and revenue. The proper advertising strategies are in place to excite buyers. The bigger question will be can the brand deliver with great designs, that are inspired my MAD MEN, and not look costumey. Truly stylish individuals enjoy drawing inspiration for outfits from T.V. shows, movies, etc., but looking as if your wearing a costume not so much.
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